Automated email marketing software can help your business save a bunch of time as well as gather valuable data about your subscribers. Every business needs it, but that doesn’t mean you need to abuse ...

If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And ...

Email isn't what it used to be. A number of marketing experts place less emphases on email marketing campaigns these days, often tilting in favor of social media or content marketing. But used ...

As an email marketer, you must maintain good email list hygiene. Failing to do so can lead to bounces, complaints and poor deliverability overall. Also, ignoring unsubscribe requests and spam ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what ... "If ...

Staying connected with customers is a priority for small business owners who work hard for every email subscriber and social media follower. But opt-outs—those people who unsubscribe from email ...

Though not data related research, our digging has come up with a useful Marketing Memo from Boldfish.com that could be very helpful if direct marketing through email is one of your selected media ...

There are truisms in life that are reassuring to also find in digital marketing. The mantra that us Gen X and Baby Boomers were brought up with -- that results come from hard graft -- appears to be ...

Opinions expressed by Entrepreneur contributors are their own. I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the ...