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  1. Behavioral economics - Wikipedia

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions …

  2. Understanding Behavioral Economics: Theories, Goals, and Real …

    Sep 19, 2025 · Behavioral Economics combines elements of psychology and economics to study why individuals and institutions often make irrational economic decisions, diverging from …

  3. What is behavioral economics? | University of Chicago News

    Shaped by Nobel-winning UChicago economist Richard Thaler, behavioral economics examines the differences between what people “should” do and what they actually do—and the …

  4. An Introduction to Behavioral Economics

    The field associated with this stream of research and theory is behavioral economics (BE), which suggests that human decisions are strongly influenced by context, including the way in which …

  5. Behavioral Economics - Psychology Today

    Behavioral economics aims to understand the effects of uncertainty on decision-making in such realms as consumer purchasing, financial savings, and lifestyle changes.

  6. Behavioral Economics: Meaning, Principles, Application and …

    Jul 23, 2025 · What is Behavioral Economics? Behavioral Economics is about studying how individuals and groups make choices based on their feelings, thoughts, and social …

  7. Introduction - Behavioral Economics - NCBI Bookshelf

    Apr 20, 2023 · Today, behavioral economics is a major subfield within the discipline of economics that has had an influence on the study of individual behavior in the contexts of financial …

  8. What Is Behavioral Economics? Key Concepts and Examples

    Unlike classical economics, which assumes that people are perfectly rational actors aiming to maximize utility, behavioral economics acknowledges that human beings often behave in ways …

  9. Lec 25: Behavioral Economics - MIT OpenCourseWare

    In this lecture, Prof. Gruber talks about behavioral economics, which combines elements of economics and psychology to understand how and why people behave the way they do in the …

  10. Behavioral economics | Research Starters - EBSCO

    Behavioral economics is an interdisciplinary field that combines insights from psychology and traditional economic theory to better understand how individuals actually make decisions …